History of Hakuhodo

Hakuhodo Co., Ltd., established in 1974, is located in Kumano, Japan about 20 km east of Hiroshima. Before becoming known as the makeup brush capital of the world, Kumano was renowned for manufacturing Japanese calligraphy brushes for about 200 years. Today, there are more than 80 brush companies in Kumano that produce most of the brushes that are made in Japan.

Hakuhodo is one of the leading makeup brush manufacturers in Kumano for both production volume and innovation. We manufacture 500,000 brushes each month. In addition to our own line, we produce and provide high quality makeup brushes for many leading cosmetic companies and makeup artist brands worldwide as an OEM (Original Equipment Manufacturer) supplier.

Through decades of collaborations and development, we have made only the ultimate fude, the perfect tool.

 

Corporate name: Hakuhodo Company, Limited.
Nature of Business: Manufacture and sales of brushes used for: Makeup, Calligraphy, Menso (the painting of dolls' faces), Nihonga (Japanese painting), Oil Painting, Design and for Industrial purposes.
President: Kazuo Takamoto
Registered
trademarks:
  • 白鳳堂
  • Misako Beverly Hills
  • HAKUHODO
  • hakuho-do
  • FUDEBAKO (our biannual magazine)
  • magnifica
  • LA MARCHE
Established August 9, 1974
Financial Year End 31st July
Paid in Capital 50,000,000 JPY
Number of Employees 325 (including 140 part timer employees)
Head Office:

[Hiroshima Head Office]                                                                            7-10-9 JYONOHORI, KUMANO-CHO, AKI-GUN, HIROSHIMA 731-4215 JAPAN

URL:http://www.hakuho-do.co.jp/index.html

Offices and
Shops:
  • [Minami Aoyama Office/Shop]
    3rd fl. Terra Asios Omotesando 5-10-6, Minami-Aoyama, Minato-ku, Tokyo, 107-0062
    Read more about our Minami Aoyama office/shop
  • [Kyoto Office/Shop]
    [Grand Opening on Thursday, October 16, 2014]
    715-1 Yohojimaecho, Teramachi-dori Nijo-agaru, Nakagyo-ku, Kyoto 604-0916
    Read more about our Kyoto office/shop
  • [Sapporo Tokyo Shop]
  • [Nihonbashi Takashimaya Shop]
  • [Ginza Mitsukoshi Shop]
  • [Tokyu Toyoko Shop]
  • [Shibuya Hikarie ShinQs Shop]
  • [Ikebukuro Tobu Shop]
  • [Yokohama Sogo Shop]
  • [JR Nagoya Takashimaya Shop]
  • [Osaka Takashimaya Shop]
  • [Hiroshima Mitsukoshi Shop]
  • [Fukuoka Mitsukoshi Shop]
  • CLOSED [Singapore Takashimaya Shop] 
  • [Los Angels Branch/Shop]
    Read more about our concession stores
  • Product Sales Breakdown: Makeup brushes 95%
    Traditional Japanese brushes ( for Calligraphy, Menso, Japanese painting, etc) 2%
    Artist brushes (for Oil painting, Design, etc) 2%
    Industrial brushes 1%
    Corporate history:
    1974 ◇Hakuhodo is incorporated as a private limited company.
    1982 ◇Kazuo Takamoto becomes President and starts launching Hakuhodo own brand brushes.
    1990 ◇Establishes a company in Ginza, Tokyo as the base to expand the business for sales and OEM (Original Equipment Manufacturer) projects.
    1993 ◇Awarded the Honor of Friendship by Mongolia for offering the expertise in brush making.
    1995 ◇Founded an affiliate factory in Shenzhen, China.
    ◇Reaches an OEM agreement for makeup brushes with a leading Canadian cosmetics company, followed by various OEM deals with world-renowned makeup brands.
    1996 ◇Opens a store in Beverly Hills, Los Angeles, USA.
    ◇Company website is launched and online sales of Hakuhodo own brand products begins.
    ◇Obtains a patent for a method of arranging a brush head which enables Hakuhodo to achieve mass production of quality brushes.
    1998 ◇Closes the store in Beverly Hills, Los Angeles, USA.
    1999 ◇Closes the affiliate factory in Shenzhen, China.
    ◇Company is renamed as Hakuhodo Company, Limited.
    ◇Starts to collaborate with leading catalogue companies selling Hakuhodo own brand products.
    2000 ◇Jointly develops makeup brushes with world-renowned makeup artists.
    ◇Starts sales promotions for makeup brushes at major department stores throughout Japan.
    2003 ◇Establishes an office/shop in Torrance, Los Angeles, USA.
    ◇Opens a store in Aoyama, Tokyo.
    ◇Wins Japan Culture Design Award.
    2004 ◇Wins 2004-205 Good Design Award.
    2005 ◇Wins award for '100 IT Management' from Ministry for Economy, Trade and Industry.
    ◇President Kazuo Takamoto wins the first Prime Minister's prize of Monodzukuri Japan Grand Award in the field of the Application of Traditional Technology.
    2006 ◇Selected as one of the best 300 small and medium manufacturing enterprises that leads Japanese industry, by Ministry of Economy, Trade and Industry.
    ◇Wins best award for '100 IT Management' from Ministry for Economy, Trade and Industry.
    2007 ◇Awarded as the supplier who offers superb quality and service and received "2006 Supplier Excellence Award Winner" from Estee Lauder Inc.
    ◇Wins "The 3rd Design Excellent Company Award" from Japan Industrial Design Organization.
    ◇President Kazuo Takamoto wins the Medal with Yellow Ribbon at the autumn ceremony in 2007, by Cabinet Office, Government of Japan.
    2008 ◇Awarded as the supplier who offers superb quality and service and received "2006 Supplier Excellence Award Winner" from Estee Lauder Inc.
    ◇Wins "The 3rd Design Excellent Company Award" from Japan Industrial Design Organization.
    ◇President Kazuo Takamoto wins the Medal with Yellow Ribbon at the autumn ceremony in 2007, by Cabinet Office, Government of Japan.
    2009 ◇Received "2007 Supplier Excellence Award Winner" from Estee Lauder Inc.
    2010 ◇Received "2009 Supplier Excellence Award Winner" from Estee Lauder Inc. - four years in a row.
    ◇Wins the "Beauty Award" from the American magazine "Life&Style".
    2015 ◇Our flagship shop in Kyoto was received on incentive award of landscape (architecture sector) from Kyoto city in 2014.
    2016 ◇President Kazuo Takamoto received a certificate of appreciation by The Small and Medium Enterprise Agency as one of the best founder for contribution into Japanese industry.